Today’s Technology Tuesday post will focus on Bad Links. The Google algorithm change du jour is to penalize websites with Bad Links. How do you know if you have Bad Links? In most cases, you’ll know. It’s anything you bought that you thought, “this could get me better Google rankings, without any work!” Lawyers sometimes like to throw money at their problems. Throwing money in the wrong direction is now a Google no-no. Here are examples of bad links:
The reality is that Google likes good, unique, fresh content. If you do that, and users seem to like it to, Google gives you bonus points. So if you don’t have time to update your website or blog regularly (every single week, multiple times per week), then don’t throw money at link builders. Find someone to write you customized webpages and blogs that you can use to grow your site. Make sure you get to approve every post—don’t go with a spammy company that writes the same old post that no one wants to read (“Another auto accident on I-95 today…”).
If you want to grow your website and blog organically, and to earn Google’s trust, contact us. We write custom content for personal injury websites, and we can help you get noticed. Call us at 443.850.4426, or click here to contact us, and click here for our Lawyer Marketing Help section.
A high school principal landed in hot water last week after it was revealed that she friended hundreds of students using false pretenses. After creating a fake Facebook profile for Suzy Harriston and friending over 300 users, a former high school quarterback posted:
Whoever is friends with Suzy Harriston on Facebook needs to drop them. It is the Clayton Principal.
Good advice for anyone. Principal Louise Losos was placed on a leave of absence, then resigned with a severance package of $140,000.
In this day and age of social media, we recommend that our clients clean out their friend lists, and not accept new friend requests from anyone that they do not know. It is important to avoid posting anything about the legal claim, whether medical malpractice, automobile accident, or workers’ compensation, on electronic social networking sites. You should be aware that insurance company adjusters or private investigators may examine these posting, especially if there are no privacy settings enabled, to determine ways to undermine your claim.
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When the iPad started becoming popular, my wife, a special education teacher, predicted that it would fill a void. She teaches children with Autism, Asperger’s, and a wide range of emotional disturbances.
This CNN article, iPad gives voice to children with autism, discusses the preeminent tablet and how programmers are developing new apps that help children with disabilities. Parents can now demonstrate important social skills to their children immediately, and children can easily explain their needs to their parents.
When creating life care plans for children with cerebral palsy in our birth injuries lawsuits, we’ve always included assistive devices and technology. The iPad has made the technology much more economical—the CNN article points out that similar equipment could cost between $9,000 and $15,000 before popular tablets came to the market.
Some popular iPad apps and projects for children with cerebral palsy include:
If you believe your child has been injured by a birth injury malpractice and has cerebral palsy or other developmental delays, contact us at 443.850.4426, or online for a free consultation. We have handled birth injury malpractice cases across the country, and can help you find answers.
In its never-ending quest to provide better search results, Google just took one more step toward sentience. Until now, a multiple word search in Google would cause Google to search by keyword–that is, it would search for those two words in close proximity to each other. A search for New York would search for “New” and “York.” Now, with the Google Knowledge Graph, Google will search semantically–it will understand that New York is a state (or city), and will search for information accordingly. The same goes for other types of searches. Google will cull from various databases, like Wikipedia, Freebase, Google Maps and Google Places, and will use that as a foundation for understanding things and relationships. The results should be better.
How does this affect lawyers, legal websites and legal blogs? Theoretically, Google will not look for “personal” and “injury” and “lawyer” in the same areas to provide relevant results. It will understand that a personal injury lawyer is a strange creature, frequently nocturnal by necessity, who haunts courthouses, handles the legal aspects of accidents, and is the seeker of truth, justice and the American way (okay, Google might not get that last part, yet.). So then, it will provide relevant links to personal injury lawyers, likely in the area searched for or the user’s default area, based on Google local. My bet is that those lawyers who register their businesses with Google Places will be better off than those who don’t.
Click here for Google’s take on the Knowledge Graph. Or, see Google’s video, below.
LexisNexis posted a nice article on the ethics of cloud computing: Mitigating Confidentiality Risks Posed By Cloud Computing. Many lawyers are scared of cloud computing like they are scared of e-discovery–they don’t understand it, they don’t know what it is, and they don’t realize that they are probably doing it.
I haven’t done an intensive search yet, but a simple search for “Cloud” in the Maryland State Bar Association’s Ethics opinions yields zero results related to online privacy and confidentiality with regard to client matters. So for now, let common sense and the thoughts of other states be your guide. Here are some useful tidbits from the LexisNexis article, courtesy of Nicole Black’s Cloud Computing for Lawyers:
Cloud computing is the future. It’s also the present. There are so many advantages–including, less maintenance for internal server issues, which plague law firms on a regular basis. But, you have to do your diligence. Make sure your client’s data is safe, backed up, and confidential.